Paid creative and funnel performance
Jaffar Haider
Performance Marketing & Content Specialist
Performance-focused content specialist combining paid creative production with campaign strategy. I have run funnel optimisation and paid-ad creative across immigration, real estate and education verticals in the UAE, and currently support ad strategy and performance marketing in the US.
Phone
+92 306 5725043LinkedIn
linkedin.com/in/jaffarhtPortfolio
www.jaffarht.comBased in
Islamabad, Pakistan
3
Verticals managed
UAE + US
Markets
Paid creative
Built in-house
Funnel
Strategy to asset
UAE • UNITED STATES • NETHERLANDS • PAKISTAN • MULTI-BRAND STRATEGY • VIDEO & MOTION •
UAE • UNITED STATES • NETHERLANDS • PAKISTAN • MULTI-BRAND STRATEGY • VIDEO & MOTION •
Experience
Hover any role to play the work I shipped there.
Digital Content & Performance Marketing Specialist
Performance
Tinge (United States) — Aug 2025 – Present
/ Assist in ad strategy and performance marketing efforts through video and visual content
/ Produce brand campaign assets across web, social and ad channels
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Marketing & Content Lead
Paid + funnel
Ace Luxury Group (UAE, Remote) — Aug 2022 – Mar 2024
/ Managed full digital presence across three verticals: immigration services, real estate and study-abroad education
/ Developed paid-ad creatives and managed social and website content strategy for multi-brand audiences
/ Supported campaign planning, customer funnel optimisation and UAE-focused outreach
/ Ensured consistent brand identity and messaging across all business units
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Full-Time Video Editor
Content engine
America's Best Restaurants (United States, Remote) — Jul 2021 – Sep 2025
/ Led end-to-end video content production across marketing, reels and social promotions
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Video and Motion Graphics Editor
Campaign video
Groove Digital (Netherlands, Remote) — Jun 2024 – Jan 2025
/ Directed motion-rich marketing video output for diverse client campaigns
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Core skills
Paid creative direction
Campaign planning
Funnel optimisation
Budget management
Cross-market audience targeting
Multi-brand strategy
Social & web content strategy
Performance reporting input
Toolkit
Premiere Pro
After Effects
DaVinci Resolve
Photoshop
Illustrator
Meta Ads Manager
Also worked with
Ottoman Jewels
Makan International
Techception
Emperor Marketing
Penoble Digital
Earlier production and content-leadership roles across Pakistan-based agencies, 2020–2023: brand storytelling, 3D visualisation, and event and corporate content.
Recognition
Air University — Animation Head, Videography Head, Short Film Winner and B-Roll Winner (Air Nexus, 2017–2018).
Education
BS Computer Science
Air University, Islamabad — 2016–2020
Thesis: Nazdeeq — a carpooling app with admin portal. Full-stack development, database and deployment.
Languages
English
C1 — full professional
Urdu
Native
Punjabi
Native
Creative that performs.
Available for paid creative direction, campaign planning and funnel-led content production.
© 2026 Jaffar Haider — Performance Marketing & Content Specialist
www.jaffarht.com